Web Wise Kids, the recognized leader in Internet safety education and Trend Micro, a global leader in Internet content security, announce today the launch of their public service announcement (PSA), created to raise awareness on cyberbullying.
The winning video included in the PSA was produced by two teenagers in Canada -- Matt Bendo and KJ Proulx --for the 2010 first annual “What’s Your Story” campaign, sponsored by Trend Micro Internet Safety for Kids & Families. The PSA will run on the CBS Superscreen in Times Square throughout the month of November.
“Cyberbullying has become a major issue affecting today’s youth,” states Judi Warren, President of Web Wise Kids. “Today, children are learning to use the Internet at much younger ages than ever before. We want to protect them and provide programs along with educational support to help them make wise choices online.”
“As a leading security vendor, our commitment is to provide quality, practical information to those who have a stake in keeping young people safe on the Internet,” said Lynette Owens, director of corporate outreach for Trend Micro. “We were so impressed with the depth, insight and quality of all the videos submitted for the ‘What’s Your Story’ campaign, especially Matt and KJ’s video on cyberbullying. We are proud to partner with Web Wise Kids in creating this public service announcement and hope it will be an opportunity to reach people with an important message, and inspire change for the better.”
Web Wise Kids provides parents, schools, law enforcement and community youth organizations with fun simulated experiential learning games for youth that teach them about the responsible use of technology and how to improve their personal safety.
For more information on Web Wise Kids, visit www.webwisekids.org. Follow Web Wise Kids on Twitter at @webwisekids, Facebook at http://www.facebook.com/webwisekids or YouTube at http://www.youtube.com/webwisekids.
Trend Micro is getting ready for the 2011 “What’s Your Story” campaign. For more information, and to view the winning 2010 user-generated videos, please visit: http://us.trendmicro.com/us/about/internet-safety-for-kids/whats-your-story-video-contest/.
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About Web Wise Kids:
Web Wise Kids is a national non-profit organization dedicated to empowering today's youth to make wise choices online through easy-to-use, school-approved Internet safety education programs for young people. Today's e-generation is taught valuable lessons using unique computer games with fun, interactive simulations based on real-life criminal cases. Web Wise Kids programs have reached more than ten million children and thousands of parents nationwide in conjunction with school systems, law enforcement, and community-based youth organizations.
About Trend Micro:
Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at www.trendmicro.com/go/trendwatch to learn more about the latest threats. Trend Micro’s flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro™ Smart Protection Network™ infrastructure, a next-generation cloud-client innovation that combines sophisticated cloud-based reputation technology, feedback loops, and the expertise of TrendLabs℠ researchers to deliver real-time protection from emerging threats. A transnational company, with headquarters in Tokyo, Trend Micro’s trusted security solutions are sold through its business partners worldwide. Please visit www.trendmicro.com.
Trend Micro’s Commitment to the Internet Safety of Kids and Families:
To support its vision of making the world safe for exchanging digital information, Trend Micro aspires to make a difference by using our expertise to make the world at large a better place. Trend Micro has made a commitment to make the Internet a safer place for young people around the world through its world-wide employee volunteer program, grants and donations to eligible organizations, and partnerships with those who share its vision and mission. For Trend Micro’s free Internet safety tips, tools and advice, visit: www.trendmicro.com/go/safety.
