Last blog, we discussed how a top trend for strategic PR in 2012 is video. As private time gets slimmer and the work keeps piling on, a great way
to appear as you are “everywhere at once” is via video. It’s also a great way to track eyeballs and rate just how viral your message can be. And while we are at it, it’s a great way to connect your brand with your strategic keywords and increase your relevant and natural Search Engine Optimization (SEO)—so when your keyword is googled, you are on the top of the list.
But who has the time or the budget to deliver video consistently to a targeted marketplace? Well… now Jaymie Scotto & Associates’ (JS&A) clients do! As a free service to our clients and media partners, JS&A is proud to introduce JSA TV, a virtual newsroom for telecom professionals. As another tool to help get the word out, we are producing weekly 3-5 minute video clips, in our virtual newsroom setting, to promote companies’ latest news and offerings.
And it’s not limited to our client companies (just free for them). So if your company would like 3-5 minutes of camera time to discuss your latest milestone or industry trend, let us know. We are happy to book your virtual recording time. All you need is a webcam and a skype account and we will provide the rest.
Once the video is professionally produced, rely on JS&A to get it distributed via all our various communications channels, such as via social media, in our monthly video newsletter TNT, right here on our industry-leading blog TNN, on the newswires (if you wish) and on our website and yours. We track our results and we send interested leads to you.
So next time you are singing “Video Killed the Radio Star” in your head, change the words to “Video Made the Telecom Star” - -it’s much catchier! And email us at JSATV@jaymiescotto.com to become that next telecom star.
Happy Holidays.
