For the first time at Telecom Exchange, Jaymie Scotto & Associates (JSA) is proud to partner with Monaco Lange to offer the CMO Summit in a private room off the Cipriani Wall Street balcony at Telecom Exchange East, June 26, NYC. Marketing executives may select one of three, 1-hour sessions of face-to-face time with Monaco Lange Partner and Brand Coach Greg Monaco to help hone in on a message or story that will help stand out in the market place.
Monaco Lange, which has clients including Inteliquent, Circle K, Girl Scouts of the USA and BASF, specializes in strategic, creative and tactical branding. Marketing executives of the telecom community can choose from one of the three 1-hour coaching sessions, noon, 1 p.m. or 2 p.m., for a 10-person branding workshop in the upstairs mezzanine. Each session is limited to 10 seats, to insure a high level of personal attention and focus on your company’s brand objectives.
CMO Summit Session attendees will discuss how to:
• Understand brand as story, and the power within it
• Become clear on how stories provide direct access to the parts of the brain built for recall
• Define your unique story and persona/business brand
• Present your story (and/or pitch) with new clarity and confidence
• Align your story with core values and vision
To survive in the ever-changing telecom landscape, companies need a voice to rise above the competition, and at this year’s Telecom Exchange East marketers will have help finding it. To reserve one of the limited seats at the CMO Summit table, email: info@thetelecomexchange.com.
