--- title: Telecom Trade Shows - The New Rules - Part 2 description: Telecom Trade Shows - The New Rules - Part 2 --- - [Contact JSA](https://www.jsa.net/contact/) - [Tech & Telecom News Now](https://www.jsa.net/blog/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates) [![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-120h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png)](https://www.jsa.net/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) # Telecom Trade Shows - The New Rules - Part 2 Recently we posted a blog on new rules for trade show marketing and wanted to share more tips on how to increase the effectiveness of your events. Read below for the second part of our Telecom Trade Show rules. [![Social Media Icon](https://blog.jsa.net/hs-fs/hubfs/Imported_Blog_Media/Social-Media-Icon.png?width=174&height=131&name=Social-Media-Icon.png)](https://blog.jsa.net/hubfs/Imported_Blog_Media/Social-Media-Icon.png) Use **social media** before, during and after the event. It is a perfect tool to communicate with people who have tuned out of direct mail, email and phone calls. Social media can also help you extend the conversation you sparked up at the show. Share pictures from the show along with info on new products and product demonstrations. **Technology** is everywhere, even on the trade show floor. Marketers are using iPads and TV's to enhance demonstrations. Even in a face to face situation using technology is a great tool to drive sales. Telecom Exchange has a unique exhibit floor, set up in a fish bowl style with all exhibitors receiving the same size exhibit space. Only collateral is allowed at each exhibit, creating a neutral floor where no exhibitor has an advantage over another. In many trade shows the booth with the largest display and best use of technology receive the most attention from attendees. This is what makes Telecom Exchange different from most shows. **Measuring** trade show results is a must. In order to justify participating in a trade show you must prove it was worth the expense with ROI ratios, sales generated and qualified leads obtained. It is no longer enough to collect a bunch of business cards. Telecom Exchange provides an area to conduct one on one meetings that can be arranged through DealCenter. Setting up meetings with qualified leads in advance will produce more results in the long run. Trade shows give companies the opportunity to increase business in a personal and interactive way. Through pre-show engagement and post-event follow up, participants can extend the life of the event. Even in today’s virtual world, meeting face to face at industry trade shows provides valuable benefits.  We hope these “New Rules” give you some new ideas and potentially ways to add value to the upcoming trade shows you choose to participate in. **Visit [http://www.jsa.net/events/](http://www.jsa.net/events/) for more information on JSA Events: We Are Telecom Event Planning.** [Conferences](https://blog.jsa.net/blog/tag/conferences), [Events](https://blog.jsa.net/blog/tag/events), [Jaymie Scotto & Associates](https://blog.jsa.net/blog/tag/jaymie-scotto-associates), [JSA](https://blog.jsa.net/blog/tag/jsa), [JSA Events](https://blog.jsa.net/blog/tag/jsa-events), [Meetings](https://blog.jsa.net/blog/tag/meetings), [social media](https://blog.jsa.net/blog/tag/social-media), [Technology](https://blog.jsa.net/blog/tag/technology), [telecom conference](https://blog.jsa.net/blog/tag/telecom-conference), [Telecom Exchange](https://blog.jsa.net/blog/tag/telecom-exchange), [telecom industry blog](https://blog.jsa.net/blog/tag/telecom-industry-blog-2), [telecom news](https://blog.jsa.net/blog/tag/telecom-news-2), [Telecom News Now](https://blog.jsa.net/blog/tag/telecom-news-now), [Telecom News & Trends (TNT)](https://blog.jsa.net/blog/tag/telecom-news-trends-tnt), [Telecom Trade Show](https://blog.jsa.net/blog/tag/telecom-trade-show), [Telecom](https://blog.jsa.net/blog/tag/telecom), [telecom event](https://blog.jsa.net/blog/tag/telecom-event), [telecom news blog](https://blog.jsa.net/blog/tag/telecom-news-blog), [Telecommunications](https://blog.jsa.net/blog/tag/telecommunications) #### Share This Article [mailto:?body=https://blog.jsa.net/blog/telecom-trade-shows-the-new-rules-part-2/17400](mailto:?body=https://blog.jsa.net/blog/telecom-trade-shows-the-new-rules-part-2/17400) TEX Dallas 2019 is taking place on March 13, 2019 at the Aloft Dallas Downtown. [Register Now](https://thetelecomexchange.com/register/dallas/) TEX NYC 2019 is taking place on May 14-15, 2019 at the W Hoboken Hotel. [Register Here](https://thetelecomexchange.com/register/nyc/) TEX Toronto 2019 is taking place on October 3, 2019 at Second Floor Events. [Register Now](https://thetelecomexchange.com/register/toronto/) TEX LA 2019 is taking place on November 11-12, 2019 at the Kimpton Hotel Palomar Los Angeles. [Register Here](https://thetelecomexchange.com/register/la/) Branding opportunities are available for any size marketing budget. Become a Sponsor Online Portal for Decision Makers to Smartly Network with Other Network Infrastructure Executives. [TEX Portal](https://thetelecomexchange.com/tex-portal/) ![jaymie scotto associates](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-2015.png) Jaymie Scotto & Associates (JSA) is the preeminent agency for Tech and Telecom PR, Marketing and Event Planning. P.O Box 20 Middlebrook, VA 24459 Email: sales@jsa.net Phone: +1.866.695.3629 ### LATEST TELECOM NEWS ### Recent Tweets - As the [#telecom](https://twitter.com/hashtag/telecom?src=hash) industry's expert in all things [#PR](https://twitter.com/hashtag/PR?src=hash) and [#marketing](https://twitter.com/hashtag/marketing?src=hash), earlier this year we created an eBook with our… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1173694994097561600) [1 day ago](https://twitter.com/telecompr/statuses/1173694994097561600) - We are just under 2 months out from [#TEX2019](https://twitter.com/hashtag/TEX2019?src=hash) LA! Mark your calendars for November 11-12 and secure your seat now:… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1172555329130942464) [4 days ago](https://twitter.com/telecompr/statuses/1172555329130942464) - JSA would like to take a moment to remember the bravery of the first responders in NYC, and mourn the lives lost 18… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1171859944955666434) [6 days ago](https://twitter.com/telecompr/statuses/1171859944955666434) © Copyright 2019 Jaymie Scotto & Associates. | [Data Protection Policy](https://www.jsa.net/data-protection-policy/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates)