If your trade show marketing isn’t as effective as it used to be check out Part 1 below of the "new rules" for Telecom Trade Shows to help revitalize your marketing efforts and enhance your ROI.
Economic uncertainty has been ongoing for the past few years which makes decision makers reluctant to commit to participate in trade shows and events, especially months in advance. This is a tight rope to walk, because waiting to commit could mean missing out on discounted early bird rates and rush charges on shipping. Be sure that your target prospects are attending by obtaining a list of sponsoring and attending companies, this additional research will assist in determining which events are worth your marketing dollars.
Face to face time with real buyers in one place is what makes trade shows so appealing, presenting more business-to-business opportunities then print and direct mail. Trade shows provide what marketers want, which is an opportunity to meet with buyers. Be sure to bring qualified managers that can answer detailed questions and deepen relationships.
Attendees are doing their homework before they arrive. If an attendee requests a meeting with you or makes a point to visit your booth it is because they really want to know more about your company and how you can work together. DealCenter is a tool Telecom Exchange provides for attendees to arrange one-on-one meetings in advance and gain knowledge about other attendees leading up to the event.
We hope you found these tips useful. Stay tuned for Part 2 of our New Rules for Telecom Trade Shows or visit http://www.jsa.net/events/ for more information on JSA Events: We Are Telecom Event Planning.
