--- title: Telecom Trade Shows - The New Rules - Part 1 description: Telecom Trade Shows - The New Rules - Part 1 --- - [Contact JSA](https://www.jsa.net/contact/) - [Tech & Telecom News Now](https://www.jsa.net/blog/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates) [![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-120h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png)](https://www.jsa.net/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) # Telecom Trade Shows - The New Rules - Part 1 [![Rules](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blog.jsa.net/hubfs/Imported_Blog_Media/Rules.png)If your trade show marketing isn’t as effective as it used to be check out Part 1 below of the "new rules" for Telecom Trade Shows to help revitalize your marketing efforts and enhance your ROI. **Economic uncertainty** has been ongoing for the past few years which makes decision makers reluctant to commit to participate in trade shows and events, especially months in advance. This is a tight rope to walk, because waiting to commit could mean missing out on discounted early bird rates and rush charges on shipping. Be sure that your target prospects are attending by obtaining a list of sponsoring and attending companies, this additional research will assist in determining which events are worth your marketing dollars. **Face to face time** with real buyers in one place is what makes trade shows so appealing, presenting more business-to-business opportunities then print and direct mail. Trade shows provide what marketers want, which is an opportunity to meet with buyers. Be sure to bring qualified managers that can answer detailed questions and deepen relationships. Attendees are doing their **homework** before they arrive. If an attendee requests a meeting with you or makes a point to visit your booth it is because they really want to know more about your company and how you can work together. DealCenter is a tool Telecom Exchange provides for attendees to arrange one-on-one meetings in advance and gain knowledge about other attendees leading up to the event. **We hope you found these tips useful. Stay tuned for Part 2 of our New Rules for Telecom Trade Shows or visit [http://www.jsa.net/events/](http://www.jsa.net/events/) for more information on JSA Events: We Are Telecom Event Planning. ** [Conferences](https://blog.jsa.net/blog/tag/conferences), [Events](https://blog.jsa.net/blog/tag/events), [Expense Management](https://blog.jsa.net/blog/tag/expense-management), [Jaymie Scotto & Associates](https://blog.jsa.net/blog/tag/jaymie-scotto-associates), [JSA](https://blog.jsa.net/blog/tag/jsa), [JSA Events](https://blog.jsa.net/blog/tag/jsa-events), [Meetings](https://blog.jsa.net/blog/tag/meetings), [Event Sponsorship](https://blog.jsa.net/blog/tag/event-sponsorship-2), [best practices](https://blog.jsa.net/blog/tag/best-practices), [telecom conference](https://blog.jsa.net/blog/tag/telecom-conference), [Telecom Exchange](https://blog.jsa.net/blog/tag/telecom-exchange), [telecom networking event](https://blog.jsa.net/blog/tag/telecom-networking-event), [telecom event](https://blog.jsa.net/blog/tag/telecom-event) #### Share This Article [mailto:?body=https://blog.jsa.net/blog/telecom-trade-shows-the-new-rules-part-1/17282](mailto:?body=https://blog.jsa.net/blog/telecom-trade-shows-the-new-rules-part-1/17282) TEX Dallas 2019 is taking place on March 13, 2019 at the Aloft Dallas Downtown. [Register Now](https://thetelecomexchange.com/register/dallas/) TEX NYC 2019 is taking place on May 14-15, 2019 at the W Hoboken Hotel. [Register Here](https://thetelecomexchange.com/register/nyc/) TEX Toronto 2019 is taking place on October 3, 2019 at Second Floor Events. [Register Now](https://thetelecomexchange.com/register/toronto/) TEX LA 2019 is taking place on November 11-12, 2019 at the Kimpton Hotel Palomar Los Angeles. [Register Here](https://thetelecomexchange.com/register/la/) Branding opportunities are available for any size marketing budget. Become a Sponsor Online Portal for Decision Makers to Smartly Network with Other Network Infrastructure Executives. [TEX Portal](https://thetelecomexchange.com/tex-portal/) ![jaymie scotto associates](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-2015.png) Jaymie Scotto & Associates (JSA) is the preeminent agency for Tech and Telecom PR, Marketing and Event Planning. P.O Box 20 Middlebrook, VA 24459 Email: sales@jsa.net Phone: +1.866.695.3629 ### LATEST TELECOM NEWS ### Recent Tweets - As the [#telecom](https://twitter.com/hashtag/telecom?src=hash) industry's expert in all things [#PR](https://twitter.com/hashtag/PR?src=hash) and [#marketing](https://twitter.com/hashtag/marketing?src=hash), earlier this year we created an eBook with our… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1173694994097561600) [1 day ago](https://twitter.com/telecompr/statuses/1173694994097561600) - We are just under 2 months out from [#TEX2019](https://twitter.com/hashtag/TEX2019?src=hash) LA! Mark your calendars for November 11-12 and secure your seat now:… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1172555329130942464) [4 days ago](https://twitter.com/telecompr/statuses/1172555329130942464) - JSA would like to take a moment to remember the bravery of the first responders in NYC, and mourn the lives lost 18… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1171859944955666434) [6 days ago](https://twitter.com/telecompr/statuses/1171859944955666434) © Copyright 2019 Jaymie Scotto & Associates. | [Data Protection Policy](https://www.jsa.net/data-protection-policy/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates)