You know the power of social media. You know it is a crucial aspect of a company’s online presence, and you know the importance of keeping your social media accounts active and updated.
But, do you know how very rapidly the world of social media is evolving; and more importantly, how to stay on top of it all so you can continue to maximize that said power of social media?
Have no fear, JSA's top trends, predictions and recommendations are here.
The JSA team has been monitoring the evolution of this medium from simple communications tool to a full-fledged self-promotion suite since social media’s inception. As the New Year approaches us, JSA has been busy at work looking ahead to what 2014 will bring to the social media world.
For businesses, the prevailing theme for social media success largely focuses on how social media is a two way communication process taking place in REAL Life; it is not a trade show. That being said, personality is key, and it means the introduction of product or services should be natural, not obvious.
Before you download JSA's 2014 Social Media Best Practices, check out these quick facts:
- Mobile internet use continues to skyrocket, growing 60% since 2011. In fact, according to Universal Mcann Wave 7 research, 34% more people are using their smartphones to manage their social media profiles than in 2011. Users are 3 times more likely to share Pinterest pins, 66% more likely to retweet and 39% more likely to engage on Facebook while using a mobile device. (Source: Social Media Today)
- Social sharing of photos and location rose 80% since 2011.
- The Social Media "Big 4" (Facebook, Twitter, YouTube and Google+) continue to realize maximum penetration, which include the "elder" population.
- LinkedIn is at the top of the list when it comes to content distribution. 83% of B2B marketers use LinkedIn to distribute content. (Source: Top Rank Blog)
