---
title: RIM's Blackberry, the iPhone and the Executive Market
description: RIM's Blackberry, the iPhone and the Executive Market
---

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# RIM's Blackberry, the iPhone and the Executive Market

 Research In Motion's revenue and device shipments were up in the fourth quarter of 2009, but analysts worry that the companies days at the top of the executive smartphone market are numbered as they succumb to pressure from competition.

"Weak offerings in touch (phones) and 3G leave the company heavily exposed to a slew of new smartphones now hitting the executive market," Ed Snynder, an analyst with Charter Equity Research. "While it will certainly maintain its lead in email-based smartphones, we see little chance it can sustain its market share, pricing or margins long-term."

Stiff competition is forcing prices down for Blackberry and some analysts see this as a warning sign. But Research in Motion have just confirmed that their Senior Director Enterprise Rory O'Neil and VP EMEA Robert Dempsey will be announcing at this year’s illustrious CIO EU Summit  a “call to arms” against iPhone for the lucrative executive market.

The CIO EU Summit  (Held by GDS International in Vienna), is a closed union, hailed as the voice of the European IT industry, where (once again) the most exclusive and exciting advances are announced first to the illustrious body of only fifty attendees chaired by Mike de Boer, CIO GE Capital Global Banking, Bradley Yorke Biggs, CIO, Aston Martin, Raul Suarez, CIO, Pepsi and ‘probably the best in the world’  Herman Epstien, CIO, Carlsberg  . The CIO Summit invited RIM to share their thoughts on leadership in Enterprise business.

“It is no secret that the future of all IT is essentially mobility. It's pretty clear that the trend toward anytime / anywhere computing is growing, as we topple technical and, perhaps more importantly, cultural & social barriers,” a spokesman for the CIO EU Vision committee stated.

No matter what the job, many professionals are now free to work wherever it's most convenient, comfortable and appropriate - from the office to the home, and from the back of a Taxi to a park bench. And the key to all of this is bringing the services of the network - whatever IT has to offer - to where they need to be and with Apple, HTC & Palm hot on their Heels, Blackberry remain certain they are the Business Mobility Device of choice for the Enterprise Market and feel "It is less about having an 'Ap’ for everything, and more about having the right 'Ap’ for you"!

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