--- title: Peak Redefines itself as Faction description: Peak Redefines itself as Faction --- - [Contact JSA](https://www.jsa.net/contact/) - [Tech & Telecom News Now](https://www.jsa.net/blog/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates) [![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-120h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png)](https://www.jsa.net/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) # Peak Redefines itself as Faction [![LinkedIn_Logo_160x60](https://blog.jsa.net/hs-fs/hubfs/Imported_Blog_Media/LinkedIn_Logo_160x60.jpg?width=112&height=67&name=LinkedIn_Logo_160x60.jpg)](https://blog.jsa.net/hubfs/Imported_Blog_Media/LinkedIn_Logo_160x60.jpg)[Peak](http://www.factioninc.com/) has changed their company name to [Faction](http://www.factioninc.com/) as part of its corporate rebrand. Faction is an enterprise-class Infrastructure-as-a-Service (IaaS) cloud service provider offering private, public, and hybrid cloud solutions designed the way customers want it - with deep access, broad customization capabilities and patented layer 2 private pathways to the Faction cloud. Faction launches its new name along with a new website, logo, and product portfolio featuring flexible Faction Cloud building Blocs. Faction’s repositioning urges cloud users to *Join the Cloud Revolution*, a new approach to cloud that places customers firmly in control of their environment with dedicated virtualization management portals and a 100% money back Service Level Agreement (SLA). “Following three years of triple digit growth, we knew it was time for our corporate identity to closely match our core tenants,” states [Luke Norris](http://www.factioninc.com/about/our-team/executive-team#section0), CEO and Founder of Faction. “The Faction name is a perfect representation of our beliefs. Together our [![Peak-Logo-Tagline-4c](https://blog.jsa.net/hs-fs/hubfs/Imported_Blog_Media/Peak-Logo-Tagline-4c-1.jpg?width=216&height=94&name=Peak-Logo-Tagline-4c-1.jpg)](https://blog.jsa.net/hubfs/Imported_Blog_Media/Peak-Logo-Tagline-4c-1.jpg)company’s members represent a unique breed of IaaS cloud thought leaders and engineers who believe there is a better way to deliver cloud. We banded together for the pursuit of giving our customers and partners control, not compromise. Faction delivers to its customers and partners what they have wanted all along in a cloud service provider: increased control, high performance, cost effectiveness, reliability, and scalability.” **The new Faction product portfolio includes:** - **Faction Cloud** – Tailor your cloud to your exact specifications using customizable modular cloud building "blocs" that customers can re-size, privatize, apply reservation models to, add protected storage, and even re-sell. - **Advanced Solutions Group** - Address highly complex or custom engineering requests such as bare metal solutions, recalibrating workloads for the cloud, and hybrid cloud installations with hands-on engineering by Faction-certified Advanced Solutions Specialists. - **White Label Cloud** - Cloud specifically engineered for channel providers wanting to white label and provide operational support of Faction’s cloud. - **Faction Market Place** – Coming in March, purchase additional cloud componentry with partner-supplied managed services, software, connectivity and other products to enhance the functionality of your cloud. With Faction’s new cloud portfolio, customers can: exude control over their cloud infrastructure with deep access, broad customization capabilities, high availability performance, and 100% reliability. Ride patented Layer-2 private network pathways onto any Faction cloud location, without reconfiguration. Access state-of-the-art technology including Cisco, NetApp, VMware, and Brocade. Utilize Type II SSAE 16 SOC 1 & 2 & HIPAA compliant, PCI capable cloud. Under its new brand, Faction offers reseller partners a *never-ever no compete promise*. Because its cloud is sold exclusively through the channel, Faction won’t compete with its partners. Instead it serves as an extension of its partners’ teams, providing them with comprehensive cloud enablement tools. Visit [www.factioninc.com](http://www.factioninc.com/) to begin exploring Faction’s redefined cloud services and subscribe to the [Faction Blog](http://www.factioninc.com/blog) today. You can also connect with Faction on [Twitter](https://twitter.com/FactionInc) (@FactionInc), [LinkedIn](https://www.linkedin.com/company/304553?trk=tyah&trkInfo=tarId%3A1422917524145%2Ctas%3Afaction%2Cidx%3A2-2-5) and [YouTube](https://www.youtube.com/channel/UCGbrZCgu_Hfg-m5Dot8465Q). [Company Rebrand](https://blog.jsa.net/blog/tag/company-rebrand-2), [enterprise-class Infrastructure-as-a-Service](https://blog.jsa.net/blog/tag/enterprise-class-infrastructure-as-a-service), [Faction](https://blog.jsa.net/blog/tag/faction), [Faction Inc.](https://blog.jsa.net/blog/tag/faction-inc), [IT](https://blog.jsa.net/blog/tag/it), [JSA Clients](https://blog.jsa.net/blog/tag/jsa-clients-2), [channel partners](https://blog.jsa.net/blog/tag/channel-partners), [Channel Resellers](https://blog.jsa.net/blog/tag/channel-resellers), [cloud](https://blog.jsa.net/blog/tag/cloud), [Cloud Platform](https://blog.jsa.net/blog/tag/cloud-platform-2), [Cloud service provider](https://blog.jsa.net/blog/tag/cloud-service-provider), [Channel Partners](https://blog.jsa.net/blog/tag/channel-partners-2), [Cloud Building](https://blog.jsa.net/blog/tag/cloud-building), [cloud computing](https://blog.jsa.net/blog/tag/cloud-computing), [cloud platform](https://blog.jsa.net/blog/tag/cloud-platform), [company rebrand](https://blog.jsa.net/blog/tag/company-rebrand), [Formally Peak](https://blog.jsa.net/blog/tag/formally-peak), [hybrid](https://blog.jsa.net/blog/tag/hybrid), [hybrid cloud](https://blog.jsa.net/blog/tag/hybrid-cloud), [IaaS](https://blog.jsa.net/blog/tag/iaas), [Infrastructure-as-a-Service](https://blog.jsa.net/blog/tag/infrastructure-as-a-service), [Powered by Peak](https://blog.jsa.net/blog/tag/powered-by-peak), [private cloud](https://blog.jsa.net/blog/tag/private-cloud), [Service Level Agreement](https://blog.jsa.net/blog/tag/service-level-agreement), [SLA](https://blog.jsa.net/blog/tag/sla), [public cloud](https://blog.jsa.net/blog/tag/public-cloud), [Rebrand](https://blog.jsa.net/blog/tag/rebrand), [US Service Provider](https://blog.jsa.net/blog/tag/us-service-provider), [Technology](https://blog.jsa.net/blog/tag/technology), [telecom industry blog](https://blog.jsa.net/blog/tag/telecom-industry-blog-2), [telecom infrastructure](https://blog.jsa.net/blog/tag/telecom-infrastructure), [telecom news](https://blog.jsa.net/blog/tag/telecom-news-2), [Telecom News Now](https://blog.jsa.net/blog/tag/telecom-news-now), [Telecom News & Trends (TNT)](https://blog.jsa.net/blog/tag/telecom-news-trends-tnt), [telecommunication](https://blog.jsa.net/blog/tag/telecommunication), [Virtual Private Network](https://blog.jsa.net/blog/tag/virtual-private-network), [Virtualization](https://blog.jsa.net/blog/tag/virtualization), [Telecom](https://blog.jsa.net/blog/tag/telecom), [telecom news blog](https://blog.jsa.net/blog/tag/telecom-news-blog), [Telecommunications](https://blog.jsa.net/blog/tag/telecommunications) #### Share This Article [mailto:?body=https://blog.jsa.net/blog/peak-redefines-itself-as-faction/19408](mailto:?body=https://blog.jsa.net/blog/peak-redefines-itself-as-faction/19408) TEX Dallas 2019 is taking place on March 13, 2019 at the Aloft Dallas Downtown. [Register Now](https://thetelecomexchange.com/register/dallas/) TEX NYC 2019 is taking place on May 14-15, 2019 at the W Hoboken Hotel. [Register Here](https://thetelecomexchange.com/register/nyc/) TEX Toronto 2019 is taking place on October 3, 2019 at Second Floor Events. [Register Now](https://thetelecomexchange.com/register/toronto/) TEX LA 2019 is taking place on November 11-12, 2019 at the Kimpton Hotel Palomar Los Angeles. [Register Here](https://thetelecomexchange.com/register/la/) Branding opportunities are available for any size marketing budget. Become a Sponsor Online Portal for Decision Makers to Smartly Network with Other Network Infrastructure Executives. [TEX Portal](https://thetelecomexchange.com/tex-portal/) ![jaymie scotto associates](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-2015.png) Jaymie Scotto & Associates (JSA) is the preeminent agency for Tech and Telecom PR, Marketing and Event Planning. P.O Box 20 Middlebrook, VA 24459 Email: sales@jsa.net Phone: +1.866.695.3629 ### LATEST TELECOM NEWS ### Recent Tweets - As the [#telecom](https://twitter.com/hashtag/telecom?src=hash) industry's expert in all things [#PR](https://twitter.com/hashtag/PR?src=hash) and [#marketing](https://twitter.com/hashtag/marketing?src=hash), earlier this year we created an eBook with our… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1173694994097561600) [1 day ago](https://twitter.com/telecompr/statuses/1173694994097561600) - We are just under 2 months out from [#TEX2019](https://twitter.com/hashtag/TEX2019?src=hash) LA! Mark your calendars for November 11-12 and secure your seat now:… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1172555329130942464) [4 days ago](https://twitter.com/telecompr/statuses/1172555329130942464) - JSA would like to take a moment to remember the bravery of the first responders in NYC, and mourn the lives lost 18… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1171859944955666434) [6 days ago](https://twitter.com/telecompr/statuses/1171859944955666434) © Copyright 2019 Jaymie Scotto & Associates. | [Data Protection Policy](https://www.jsa.net/data-protection-policy/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates)