--- title: Optimization – What Will You Do With Your Finished Basement? description: Optimization – What Will You Do With Your Finished Basement? --- - [Contact JSA](https://www.jsa.net/contact/) - [Tech & Telecom News Now](https://www.jsa.net/blog/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates) [![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-120h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png)](https://www.jsa.net/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) # Optimization – What Will You Do With Your Finished Basement? [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](http://www.jsa.net/jsablog/2011/11/16/optimization-%e2%80%93-what-will-you-do-with-your-finished-basement/basement/)If I told you I could quickly run an analysis of the total square feet of your house and subsequently show you a finished basement you never knew existed, would you let me? What if I then told you that I could rent that finished basement (remember, a second ago you didn’t know it existed), and you could buy a new car, new boat or (snore) put it in your kid’s college fund. How would that sound? Sounds good, right? Of course it does – unless the new space would ultimately serve as quarters for the mother-in-law – but let’s not conjure thoughts of new space in the *dog house*. It’s called *Optimization*, and although there aren’t any optimization tools that can uncover unrealized excess square footage in your house (at least not that I’m aware of), this scenario exists in the telecom universe. Global Capacity has integrated its industry-leading network optimization analysis tools into its One Marketplace Access Exchange platform. The customized algorithms offer Global Capacity the ability to optimize networks, identifying excess capacity that can be offered through the One Marketplace Access Exchange, meeting market demand exceeding 150,000 quotes a month. By utilizing the automated optimization algorithms powered by the One Marketplace Access Exchange, Global Capacity is able to help companies identify more efficient network solutions for off-net access services.  Specifically, Global Capacity can execute network optimization analyses that identify opportunities to reduce costs through network novation opportunities, as well as by identifying excess capacity that can be sold back into the market via the One Marketplace Access Exchange. By novating non-strategic off-net network assets to Global Capacity, customers can reduce costs while simplifying operations, enabling them to re-focus efforts on maximizing on-net services and other core competencies to better serve their customers. By identifying excess capacity within existing network inventories and loading it into One Marketplace Access Exchange, customers are able to monetize[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](http://www.jsa.net/jsablog/2011/11/16/optimization-%e2%80%93-what-will-you-do-with-your-finished-basement/bars-2/) assets they have already paid for. This excess capacity, which is typically stranded and represents a sunk cost to the customer, can be sold into the market based on customer demand currently running through the One Marketplace Access Exchange, increasing revenue while effectively reducing the cost of that capacity. “One Marketplace Access Exchange was designed and built to improve efficiency, while streamlining and optimizing the pricing, procurement and provisioning of access network services,” states Patrick Shutt, Global Capacity CEO. “By incorporating our network optimization capabilities into the One Marketplace Access Exchange platform our customers now have the ability to pull back the covers and realize untapped capacity, and convert that capacity back to the market, priced more competitively. This revenue is directly attributable to EBITDA,” Global Capacity provides network operators the unique ability to strategically interconnect to the One Marketplace Access Exchange in order to take advantage of automated marketplace rates for access networks.  This unique dynamic enables customers to grow revenue by identifying unused capacity, while dramatically improving EBITDA performance through lower operating expenses and leveraging the value of unrealized network capacity. Click here to learn more about Global Capacity's Optimization solution: [http://www.globalcapacity.com/news/13](http://www.globalcapacity.com/news/13) [novation](https://blog.jsa.net/blog/tag/novation), [Ethernet](https://blog.jsa.net/blog/tag/ethernet), [Global Capacity](https://blog.jsa.net/blog/tag/global-capacity), [global expansion](https://blog.jsa.net/blog/tag/global-expansion), [Global Telecommunications](https://blog.jsa.net/blog/tag/global-telecommunications), [Patrick Shutt](https://blog.jsa.net/blog/tag/patrick-shutt), [network optimization](https://blog.jsa.net/blog/tag/network-optimization), [One Marketplace Access Exchange](https://blog.jsa.net/blog/tag/one-marketplace-access-exchange), [optimization solution](https://blog.jsa.net/blog/tag/optimization-solution), [Telecom](https://blog.jsa.net/blog/tag/telecom), [Telecommunications](https://blog.jsa.net/blog/tag/telecommunications), [Wholesale Telecom](https://blog.jsa.net/blog/tag/wholesale-telecom) #### Share This Article [mailto:?body=https://blog.jsa.net/blog/optimization-what-will-you-do-with-your-finished-basement/6287](mailto:?body=https://blog.jsa.net/blog/optimization-what-will-you-do-with-your-finished-basement/6287) TEX Dallas 2019 is taking place on March 13, 2019 at the Aloft Dallas Downtown. [Register Now](https://thetelecomexchange.com/register/dallas/) TEX NYC 2019 is taking place on May 14-15, 2019 at the W Hoboken Hotel. [Register Here](https://thetelecomexchange.com/register/nyc/) TEX Toronto 2019 is taking place on October 3, 2019 at Second Floor Events. [Register Now](https://thetelecomexchange.com/register/toronto/) TEX LA 2019 is taking place on November 11-12, 2019 at the Kimpton Hotel Palomar Los Angeles. [Register Here](https://thetelecomexchange.com/register/la/) Branding opportunities are available for any size marketing budget. Become a Sponsor Online Portal for Decision Makers to Smartly Network with Other Network Infrastructure Executives. [TEX Portal](https://thetelecomexchange.com/tex-portal/) ![jaymie scotto associates](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-2015.png) Jaymie Scotto & Associates (JSA) is the preeminent agency for Tech and Telecom PR, Marketing and Event Planning. P.O Box 20 Middlebrook, VA 24459 Email: sales@jsa.net Phone: +1.866.695.3629 ### LATEST TELECOM NEWS ### Recent Tweets - As the [#telecom](https://twitter.com/hashtag/telecom?src=hash) industry's expert in all things [#PR](https://twitter.com/hashtag/PR?src=hash) and [#marketing](https://twitter.com/hashtag/marketing?src=hash), earlier this year we created an eBook with our… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1173694994097561600) [1 day ago](https://twitter.com/telecompr/statuses/1173694994097561600) - We are just under 2 months out from [#TEX2019](https://twitter.com/hashtag/TEX2019?src=hash) LA! Mark your calendars for November 11-12 and secure your seat now:… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1172555329130942464) [4 days ago](https://twitter.com/telecompr/statuses/1172555329130942464) - JSA would like to take a moment to remember the bravery of the first responders in NYC, and mourn the lives lost 18… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1171859944955666434) [6 days ago](https://twitter.com/telecompr/statuses/1171859944955666434) © Copyright 2019 Jaymie Scotto & Associates. | [Data Protection Policy](https://www.jsa.net/data-protection-policy/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates)