Allied Fiber LLC, announced that it has named Lauren Sauer as its Director of Marketing. In this role, Ms. Sauer will develop and execute marketing and brand strategy to support the company’s aggressive growth plans. Effective today, Ms. Sauer will lead Allied Fiber’s branding, positioning and all aspects of marketing including corporate communications, research, events and conferences, media and public relations and the Dark Fiber Community.
“The appointment of Lauren as Director of Marketing reflects the continued momentum of Allied Fiber,” commented Hunter Newby, CEO of Allied Fiber. “With a proven track record for gaining increased market visibility, Lauren is well recognized for developing strategies that have accelerated growth and will bring a wealth of global experience to Allied Fiber.
“I am thrilled to be working with the talented team at Allied Fiber,” said Ms. Sauer. “Allied Fiber is poised for the decade of growth ahead to provide integrated, neutral dark fiber and colocation services to all network operators in the United States and I look forward to applying my skills to bring the company’s message and brand to the market.”
In addition to her primary responsibilities at Allied Fiber, Ms. Sauer is also responsible for driving new member acquisition and developing opportunities to create increased brand awareness for the members of the Dark Fiber Community. With over 150 members, the Dark Fiber Community serves as a portal for access to the entire industry. Members include companies such as: Ciena, euNetworks, Global Capacity, Infinera , Nexxcom Wireless, Zayo, etc.
For more information about the Dark Fiber Community, click here or to become a member, please contact Lauren Sauer at Lauren.Sauer@alliedfiber.com.
