--- title: JSA Social Media Best Practices Blog, Volume 5 – All About That SEO description: JSA Social Media Best Practices Blog, Volume 5 – All About That SEO --- - [Contact JSA](https://www.jsa.net/contact/) - [Tech & Telecom News Now](https://www.jsa.net/blog/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates) [![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-120h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png)](https://www.jsa.net/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) # JSA Social Media Best Practices Blog, Volume 5 – All About That SEO In the realm of social media there is an outlier; a mysterious and enigmatic platform that even the savviest of users fail to truly understand. Enter **Google+**, the want-to-be Facebook that lingers above our Gmail. Believe it or not, Google+ is rising in the ranks and will soon be essential for inclusion in any social media strategy. [![search-engine-optimization-411106_1280](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blog.jsa.net/hubfs/Imported_Blog_Media/search-engine-optimization-411106_1280.jpg) As a business strategist, SEO is always top of mind and Google+ will deliver. Boasting 90 million users, this up-and-coming platform is having major influence, making it easier for marketers to show up in search results—not hard to believe given its attachment to the world-renowned search engine. First let’s go over the basics. **About Page:** As noted in the name, the About Page is an excellent opportunity to give a quick overview of your business. Linking to specific pages is not only allowed, but encouraged, shifting more eyeballs to your website and other social media platforms. Keep the copy market-savvy, but also SEO friendly and be sure to include all information you’d want searchers to know about your company. Unlike other platforms (ahem, 140 character limit), Google+ allows for bullet points in your description, allowing for easy-to-read lists that encourage viewership. **Google Events:** A recently added feature, Google+ users are able to send out event invites to anyone, not just G+ users. As most things Google, the invitations sync up with your Google calendar and show up automatically when a user confirms an event. In addition to the typical work function, webinar and panel invites, Google Events allows you to send invites for Google Hangouts (read: video conferencing). The “party mode” feature allows for all attendees to instantly upload photos to the same album, creating a real-time photo journal documenting time and place. **Circles:** Probably what Google+ is most known for is its “circle” feature. This functionality allows for businesses to segment their followers, allowing for highly segmented and streamlined messaging to each audience. **Claim Ownership of your Content:** Google Authorship is how Google authenticates you as a quality source of content, and is working wonders for bloggers and webmasters alike. Setting up authorship is easy. Simply identify yourself to Google through your Google+ profile and then link back to it for your content and vice versa. This is the best way to take full advantage of SEO benefits, and doing so will allow the blogger to have his/her photo next to the post, automatically increasing the likelihood of click-throughs. Take advantage of all things SEO with Google+. #Happynetworking, everyone. [mobile](https://blog.jsa.net/blog/tag/mobile), [best practices](https://blog.jsa.net/blog/tag/best-practices), [business strategy](https://blog.jsa.net/blog/tag/business-strategy), [Blogs](https://blog.jsa.net/blog/tag/blogs), [Google+](https://blog.jsa.net/blog/tag/google-2), [social media](https://blog.jsa.net/blog/tag/social-media), [PR](https://blog.jsa.net/blog/tag/pr), [SEO](https://blog.jsa.net/blog/tag/seo), [Social Marketing](https://blog.jsa.net/blog/tag/social-marketing) #### Share This Article [mailto:?body=https://blog.jsa.net/blog/jsa-social-media-best-practices-blog-volume-5-all-about-that-seo/19436](mailto:?body=https://blog.jsa.net/blog/jsa-social-media-best-practices-blog-volume-5-all-about-that-seo/19436) TEX Dallas 2019 is taking place on March 13, 2019 at the Aloft Dallas Downtown. [Register Now](https://thetelecomexchange.com/register/dallas/) TEX NYC 2019 is taking place on May 14-15, 2019 at the W Hoboken Hotel. [Register Here](https://thetelecomexchange.com/register/nyc/) TEX Toronto 2019 is taking place on October 3, 2019 at Second Floor Events. [Register Now](https://thetelecomexchange.com/register/toronto/) TEX LA 2019 is taking place on November 11-12, 2019 at the Kimpton Hotel Palomar Los Angeles. [Register Here](https://thetelecomexchange.com/register/la/) Branding opportunities are available for any size marketing budget. Become a Sponsor Online Portal for Decision Makers to Smartly Network with Other Network Infrastructure Executives. [TEX Portal](https://thetelecomexchange.com/tex-portal/) ![jaymie scotto associates](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-2015.png) Jaymie Scotto & Associates (JSA) is the preeminent agency for Tech and Telecom PR, Marketing and Event Planning. P.O Box 20 Middlebrook, VA 24459 Email: sales@jsa.net Phone: +1.866.695.3629 ### LATEST TELECOM NEWS ### Recent Tweets - As the [#telecom](https://twitter.com/hashtag/telecom?src=hash) industry's expert in all things [#PR](https://twitter.com/hashtag/PR?src=hash) and [#marketing](https://twitter.com/hashtag/marketing?src=hash), earlier this year we created an eBook with our… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1173694994097561600) [1 day ago](https://twitter.com/telecompr/statuses/1173694994097561600) - We are just under 2 months out from [#TEX2019](https://twitter.com/hashtag/TEX2019?src=hash) LA! Mark your calendars for November 11-12 and secure your seat now:… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1172555329130942464) [4 days ago](https://twitter.com/telecompr/statuses/1172555329130942464) - JSA would like to take a moment to remember the bravery of the first responders in NYC, and mourn the lives lost 18… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1171859944955666434) [6 days ago](https://twitter.com/telecompr/statuses/1171859944955666434) © Copyright 2019 Jaymie Scotto & Associates. | [Data Protection Policy](https://www.jsa.net/data-protection-policy/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates)