--- title: It’s Not About the Size, But What You Do With It description: It’s Not About the Size, But What You Do With It --- - [Contact JSA](https://www.jsa.net/contact/) - [Tech & Telecom News Now](https://www.jsa.net/blog/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates) [![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-120h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png)](https://www.jsa.net/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - [Giving Back](https://www.jsa.net/giving-back/) - [Our News](https://www.jsa.net/jsa-news/) - [Our Partners](https://www.jsa.net/partners/) - [Services](https://www.jsa.net/#) - [Public Relations & Content](https://www.jsa.net/public-relations/) - [Digital Marketing](https://www.jsa.net/digital-marketing/) - [Consultation](https://www.jsa.net/pr-marketing-consultation/) - [Website & Design](https://www.jsa.net/website-design-development/) - [Video & WebCasts](https://www.jsa.net/video-marketing-webcasts/) - [Event Planning](https://www.jsa.net/event-planning/) - [Portfolio](https://www.jsa.net/portfolio/) - [Pricing](https://www.jsa.net/pricing/) - [Regions](https://www.jsa.net/#) - [United States](https://www.jsa.net/united-states/) - [Canada](https://www.jsa.net/canada/) - [Europe](https://www.jsa.net/europe/) - [Flexibility](https://www.jsa.net/#) - [Small Company Offerings](https://www.jsa.net/small-company/) - [Medium Company Packages](https://www.jsa.net/medium-company/) - [Large Company Partnerships](https://www.jsa.net/large-company/) - [Channels](https://www.jsa.net/#) - [Telecom Exchange (TEX)](https://www.jsa.net/tex/) - [CEO Exchange](https://www.jsa.net/ceo-exchange/) - [JSA TV](https://www.jsa.net/jsa-tv/) - [JSA Radio](https://www.jsa.net/jsa-radio/) - [Virtual CEO Roundtables](https://www.jsa.net/virtual-roundtables/) - [Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) # It’s Not About the Size, But What You Do With It ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Complete mobile access to internet services available on most PCs and laptops has become a requirement for most of us and at the center of this movement are 4G networks.  Without the ability to have open bandwidth packages, we would not have been able to stream every game available during the World Cup nor would have smartphones enjoyed their massive popularity...  but what are the implications of a 10,000 percent increase in mobile data downloaded by smartphones by 2015, as claimed by Rajeev Suri, Nokia Siemens Networks CEO? Network providers need to deal with the challenge of keeping up with the mass usage of 4G capabilities once implemented on a wider scale.  With mobile data and wire line bandwidth demand predicted to grow with a compound annual growth rate (CAGR) of respectively 130 percent and 34 percent, stronger infrastructure is needed across the industry.  Operators can address the growth in bandwidth demand with increasing capital expenditures (Capex), but, **Eric Kuisch, GM Network Services at KPN and attendee of** [NG Telecom Summit 2010](http://www.ngtsummit.com/)**, believes** the only sustainable way forward is proactively controlling bandwidth supply and demand. At peak time, a small percentage of customers utilize most of the bandwidth. Dynamic Bandwidth Control improves customer experience, while operators benefit from reduced Capex and additional revenue streams from new services.  It's going to be a 4G world - ubiquitous broadband everywhere (LTE/WiMax, FTTX, femtocells) plus ubiquitous cloud services providing service applications, computing horsepower and storage. This will make today's iPhone/ app stores look like clunky prototypes and further questions arise for the role and development of Telecom’s. What kind of business models might exist; how will money flow round?  What are the implications for today's communications service providers and how can they avoid being relegated to the sidelines as bit-pipe providers?   These are just a few of the questions getting tackled at NG Telecom Summit 2010 by leaders in the industry like Jens Backes, VP Mobile Broadband at **T-Mobile International**, Javier Garcia De Castro, Director of Strategy at **Telefonica,** Ger Coolen, CTO at **Vodafone Netherlands**, and Felix Frueh, VP Technology & Products, **Deutsche Telekom**. There are a number of areas where cooperation is going to be what provides Mobile Network Operators with the competitive edge over the newest entrant to the mobile world of companies like Google and Apple.  When MNOs do not provide value to the customers and new common initiatives seem to instigate new chances to provide value to customers, a consequence could potentially be the inability to improve the revenue potential of Telecom operators. [operators](https://blog.jsa.net/blog/tag/operators), [mobile](https://blog.jsa.net/blog/tag/mobile), [4G](https://blog.jsa.net/blog/tag/4g), [bandwidth](https://blog.jsa.net/blog/tag/bandwidth), [bandwidth demand](https://blog.jsa.net/blog/tag/bandwidth-demand), [customers](https://blog.jsa.net/blog/tag/customers), [network](https://blog.jsa.net/blog/tag/network), [providers](https://blog.jsa.net/blog/tag/providers), [services](https://blog.jsa.net/blog/tag/services), [Telecom](https://blog.jsa.net/blog/tag/telecom) #### Share This Article [mailto:?body=https://blog.jsa.net/blog/its-not-about-the-size-but-what-you-do-with-it/2127](mailto:?body=https://blog.jsa.net/blog/its-not-about-the-size-but-what-you-do-with-it/2127) TEX Dallas 2019 is taking place on March 13, 2019 at the Aloft Dallas Downtown. [Register Now](https://thetelecomexchange.com/register/dallas/) TEX NYC 2019 is taking place on May 14-15, 2019 at the W Hoboken Hotel. [Register Here](https://thetelecomexchange.com/register/nyc/) TEX Toronto 2019 is taking place on October 3, 2019 at Second Floor Events. [Register Now](https://thetelecomexchange.com/register/toronto/) TEX LA 2019 is taking place on November 11-12, 2019 at the Kimpton Hotel Palomar Los Angeles. [Register Here](https://thetelecomexchange.com/register/la/) Branding opportunities are available for any size marketing budget. Become a Sponsor Online Portal for Decision Makers to Smartly Network with Other Network Infrastructure Executives. [TEX Portal](https://thetelecomexchange.com/tex-portal/) ![jaymie scotto associates](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-2015.png) Jaymie Scotto & Associates (JSA) is the preeminent agency for Tech and Telecom PR, Marketing and Event Planning. P.O Box 20 Middlebrook, VA 24459 Email: sales@jsa.net Phone: +1.866.695.3629 ### LATEST TELECOM NEWS ### Recent Tweets - As the [#telecom](https://twitter.com/hashtag/telecom?src=hash) industry's expert in all things [#PR](https://twitter.com/hashtag/PR?src=hash) and [#marketing](https://twitter.com/hashtag/marketing?src=hash), earlier this year we created an eBook with our… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1173694994097561600) [1 day ago](https://twitter.com/telecompr/statuses/1173694994097561600) - We are just under 2 months out from [#TEX2019](https://twitter.com/hashtag/TEX2019?src=hash) LA! Mark your calendars for November 11-12 and secure your seat now:… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1172555329130942464) [4 days ago](https://twitter.com/telecompr/statuses/1172555329130942464) - JSA would like to take a moment to remember the bravery of the first responders in NYC, and mourn the lives lost 18… [twitter.com/i/web/status/1…](https://twitter.com/i/web/status/1171859944955666434) [6 days ago](https://twitter.com/telecompr/statuses/1171859944955666434) © Copyright 2019 Jaymie Scotto & Associates. | [Data Protection Policy](https://www.jsa.net/data-protection-policy/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates)