---
title: It’s a New VP of Marketing for Sidera Networks
description: It’s a New VP of Marketing for Sidera Networks
---

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# It’s a New VP of Marketing for Sidera Networks

 Happy Monday to all!

![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "joe-cumello")Today, Sidera Networks introduces its new VP of Marketing to the world – Mr. [Joe Cumello](http://www.linkedin.com/in/jcumello). Cumello brings nearly 20 years of telecom and enterprise network marketing experience to the Sidera team. For Sidera Networks, the premier provider of tailored fiber optic-based network solutions, Joe will be responsible for managing all marketing functions.

Cumello’s most recent position was as VP of Marketing at SafeNet, an information security company. While there, he was responsible for leading SafeNet’s product marketing and field marketing initiatives. Prior to his position with SafeNet, Cumello worked eight years for Ciena as Sr. Director of Global Marketing. There, he focused on the development of next generation optical and Ethernet services and accompanying marketing plans to support and grow Ciena’s service provider partners. He also oversaw Ciena’s industry and regional marketing efforts targeting the telecom, wireless backhaul, financial services, healthcare, and government markets across North America. Latin America, Europe, and Asia.

Other positions held by Cumello include Director of Corporate Communications for Celox Networks a maker of IP service switches, and Manager of Marketing for Visual Networks, which developed service management platforms for both enterprises and telecom network operators. Cumello holds a BA in English from University of Maryland College Park.

“It is an exciting time to join Sidera Networks,” comments Cumello. “Bandwidth intensive, mission critical applications are driving customers to look at fiber-based network solutions across key verticals such as financial services, healthcare, legal, government, and more. Now is the ideal time to aggressively bring to market our unique value proposition as the trusted provider of diverse and tailored fiber-based network solutions for customers.”

For more information about Sidera and its industry leading network solutions, visit [www.sidera.net](http://trk.cp20.com/Tracking/t.c?Qtm0-RMbD-qhpE04) or follow Sidera on Twitter @sidera\_networks.

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