Capto Consulting’s Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for Growth – White Paper – Available Now for Free Download
“CMO and CIO collaboration is vital to navigate the interdependent, ‘perfect storm’ of massive technology disruptions, tectonic customer shifts and required critical and costly upgrades,” states the paper’s author, Capto CEO and co-founder, Tracy Currie. “These high-pressure, time-sensitive challenges also represent an extraordinary and pivotal growth opportunity for telecom, media and entertainment companies, enabled by CMO-CIO collaboration.”
More About the Paper:
Varying levels of vulnerability and volatility are cycling across many industries – intensified by digital developments. Now it is the telecom, media & entertainment (TME) industry’s turn. TME’s longstanding firewall of high barriers to entry is getting thin as nimble, cost-effective competitors, such as Netflix, are breaking down traditional barriers. TME companies are now fully immersed and are looking for ways to refine their business models, quell the revenue loss and uncover new revenue streams. The imperative that CMOs and CIOs/CTOs merge their agendas to collaborate for the success of their companies is at the crux of the TME industry’s fight for customer retention, new skill sets and fresh sources of revenue growth. Capto’s latest white paper details these shifts and provides a roadmap for successful navigation and future strategic direction.
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