--- title: 7 Reasons Corporate Websites are so Boring description: 7 Reasons Corporate Websites are so Boring --- - [Contact JSA](https://www.jsa.net/contact/) - [Tech & Telecom News Now](https://www.jsa.net/blog/) [Twitter](https://twitter.com/telecompr) [YouTube](https://www.youtube.com/user/JaymieScottoTV) [Linkedin](https://www.linkedin.com/company/jaymie-scotto-%26-associates) [Facebook](https://www.facebook.com/JaymieScottoandAssociates) [![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-120h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png) ![JSA – Jaymie Scotto & Associates Logo](https://blog.jsa.net/hubfs/JSA_March2019%20Theme/images/jsa-logo-60h.png)](https://www.jsa.net/) - [Company](https://www.jsa.net/#) - [Our Core Values](https://www.jsa.net/core-values/) - [Our Team](https://www.jsa.net/team/) - [Our Clients](https://www.jsa.net/clients/) - [Our Story](https://www.jsa.net/our-story/) - 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[Women’s Speaking Initiative](https://www.jsa.net/womens-speaking-initiative/) - [Industry Events](https://www.jsa.net/industry-events) - [Blog](https://www.jsa.net/blog/) # 7 Reasons Corporate Websites are so Boring In a post by Shanna Mallon on May 11, 2012, [ragan.com](http://www.ragan.com/Main/Home.aspx) discussed 7 reasons corporate websites are so boring and how to fix them.  ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)The problems and tips Ms. Mallon suggests may just be what your website needs to captivate your audience… 1. **Website authors forget the reader**.  Too much of their content is product driven with little thought about the audience.  Show them why they should be interested. **Tip:** “Think about what your product offers customers, and look for ways to build your content around those benefits.” 2. **Unfamiliar with the audience**.  “Who are your typical customers?”  Know your audience, what they want, and what interests them. **Tip:** It is very important to research your audience before writing the content, whether that is done internally or through a marketing company. 3. **“It’s too general and filled with fluff.”** One of the biggest problems with website content is that it does not offer the reader anything substantial, or hard facts.  Do not just write to fill a page, provide your readers with information that they will find helpful. **Tip:** Ask yourself the basic questions “who, what, where and when for readers.” 4. **Too specific and verbiage filled.**  Do not write as if you are speaking with someone in your industry, write is a “way that appeals to the readers.”  Content that is too detailed can easier turn off your audience. **Tip:** Create content that will appeal to the average consumer. 5. **Content that is too long. ** As more content is added be sure to reevaluate what you might want to remove. **Tip:** “Rather than make your content longer, make it more meaningful.” 6. **Third person writing. ** “Third person often feels stale, stuffy, boring and disconnected from readers.” **Tip:** Write in second person, this way you are directly addressing your audience/customer. 7. **Sloppy and Unprofessional. ** Many companies do not assign enough time or energy to writing content, which results in sloppy and unprofessional writing. **Tip:** If you do not have the resources or time to produce it in house, “then enlist a professional copywriter for help.” [Read Full Article Here](http://www.ragan.com/Main/Articles/44865.aspx) [Content](https://blog.jsa.net/blog/tag/content), [Content Services](https://blog.jsa.net/blog/tag/content-services), [Corporate Websites](https://blog.jsa.net/blog/tag/corporate-websites), [Improving your Corporate Website](https://blog.jsa.net/blog/tag/improving-your-corporate-website), [Tips to improve your corporate website](https://blog.jsa.net/blog/tag/tips-to-improve-your-corporate-website) #### Share This Article [mailto:?body=https://blog.jsa.net/blog/7-reasons-corporate-websites-are-so-boring/7968](mailto:?body=https://blog.jsa.net/blog/7-reasons-corporate-websites-are-so-boring/7968) TEX Dallas 2019 is taking place on March 13, 2019 at the Aloft Dallas Downtown. 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